Arte x Arte

Art has always fascinated me. It was probably my education, it taught me to appreciate beauty, to enjoy it, to look at it, and sometimes if I could, to learn from it. They also told me to avoid trying to understand it, mystery is fascinating, you don’t need to understand Art, just love it.

Recently everyone feels like an Artist, everyone quote our illustrious predecessors on their Facebook status and feels good, they feel part of it, they feel intellectual. However, Art is about create, it’s about generating emotions, lately for many people it’s just about generating money.

Robeto Coda Zabetta

I can’t blame them, money it’s the way, if you can make a profit out of something you know how to do it, do it. However, if I could I would short sell all contemporary art, I’m pretty sure I would make huge profit out of it. Most artist has lost passion, has lost the real goal of something so supreme, so pure. The treat it as a mean to an end, instead of as a process of learning, of discovering you soul, of being naked in your canvas.

D. LaChapelle

The crude realism of a picture of Henri Cartier-Bresson can’t be compared to any of the picture we cann see on Flickr, they are good piece of work, still in their puerile stage though. Art moves on, Cartier-Bresson has become LaChapelle, Robert Capa is Terry Richards.  If you like paintings better Hirst is the new Fontana, yes the painter who cut the canvas, a pur genius, the man that brought art outside that little box delimited by the canvas.

If you want to play with it for money, do it for creating value out of something in which you believe. Don’t speculate, don’t mix something pure for simple revenues on a bank account. Numbers are clear, people are interested, and that why here museums are free, that’s why Leonardo’s exhibition is pre-booked until mid January, €2 billion of insurance and visitors queuing everyday, he worth that money. 

Think about it before investing in it. Invest in talent, in what you like, not in what they’ll tell you if will have a value. Art is personal. Art is passion.

Make it yours.

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