Let’s start again betraying my promise…

As I mentioned in the last post I won’t be loyal, therefore don’t be surprised if I declared I would have spoken about too big to be saved, and I won’t.

Steve Jobs with Apple products

For once there is a valid reason. I have a moral obligation, and whether or not I have a moral doesn’t matter. In fact I have to make a tribute.

I need to make a tribute to: Steve Jobs.

I may understand that everyone is doing it right now, and if so there must be a reason.

I decided to make it because I strongly believe he was one of the greatest leaders of our time.

He was a single man capable of inspire Millions.

However, we don’t make philosophic eulogy here, we talk about money. Nice, little, dirty money. Steve Jobs has been a genius also on that side, transforming a company worth $5 billions in 2000, into a most loved brand in the world with a market cap. of $350 billions today. Just a few days before the death of Jobs Apple overtook ExxonMobil as the first company by Market Capitalization on the stock exchange.

Let’s have a quick look to the capitalization of Apple in recent history, for which we gently thank Il Sole 24 ore.

The History of Apple Capitalization

It all started back in the 80’s. The computer boom era, where the Cupertino based company was one of the pioneers of its sector. During the 90’s their core models kept on improving and becoming better and better. However, they made the difference once the first iPod Mini came on the market, selling 4,500,000 millions of them in a single year. With this boost Apple breached the wall of the 100 billions of market cap. From there on, thanks to all the innovative product brought into the market, such as iPhone, iPad, and so on they reached the first plance in the market capitalization ranking.

It is arguable whether or not it was all merit of its leader. However, it is demonstrated that to achieve certain results Jobs’ charm has been crucial. One of those was the creation of the iTunes store. In order to make it real they had to stipulate contracts with all the major, and find an agreement for all the Copyright issues, and that’s when Steve Jobs used all his influence to bring Apple into the future.

There is no certainty for the future of Apple, but so far…thanks for the gadget

Vale atque vale Steve,

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